The Nation’s Smartest Fire Station Opens in Kansas City, Missouri

When the City of Kansas City Missouri was ready to build it’s first new fire station in nearly a decade, they did so with firefighter safety and environmental sustainability at the forefront. A Smart Building was the answer.

The Nation’s Smartest Fire Station Opens in Kansas City, Missouri

Union City, CA, November 05, 2019 –(– When the City of Kansas City Missouri was ready to build it’s first new fire station in nearly a decade, they did so with firefighter safety and environmental sustainability at the forefront.

The new station is a pilot in the KC Smart Sustainability Program, part of their Emerging Technology Initiative for Smart Cities. Fire Station 15 meets their requirements of “capitalizing on smart technology in order to elevate sustainability and human health outcomes appropriate to a building’s operation, location and budget.”

Building Clouds partnered with Verdicity, the marketplace for smart buildings, to provide the necessary hardware, software, and technical expertise to make this project a reality. The building is outfitted with IoT sensor technology intended to reduce the firefighters’ exposure to harmful airborne carcinogens which can be released during a fire by continuously monitoring the indoor environment and apparatus bay.

Sustainability is further achieved through control of state-of-the-art HVAC systems, monitoring energy usage, and water reclamation systems. The Smart Building System provides a unified way for occupants and City Administrators to view and control the station’s building conditions from a secure online App.

Building Clouds designed, assembled, and delivered a turn-key “Parts & Smarts” solution complete with Internet connectivity. Installation support, software development, and systems commissioning were all completed remotely from our office in California. Ongoing remote monitoring and support through our BMS Assurance Program ensures the fire station’s systems are performing as designed.

The new station has drive-through engine bays, living quarters for two captains and 10 firefighters, a kitchen, dining area, fitness center, restrooms and showers. A decontamination area adjacent to the App Bay helps to ensure contaminants are not introduced into the living spaces.

Data sheets and more information regarding Building Clouds’ Opendiem software and compatible hardware products are available on their website, and

About Building Clouds, LLC
Building Clouds is changing the way building systems connect, share data, and make intelligent real time decisions.

We provide complete hardware and software solutions for Building Automation and Energy Management Systems that seamlessly integrate data generated from building services and industrial processes into a simple easy to use web-based interface accessible anywhere, anytime. Based on proven communications standards, Opendiem is fluent in most building management and industrial control system protocols. Product details can be found at

About Verdicity, The Marketplace for Smart Buildings
Verdicity helps commercial building owners, operators and occupants unlock the value of their real estate by figuring out how smart their buildings can be, managing their portfolio all in one place, and enabling their built assets to participate in new marketplaces.

​Verdicity’s founding team has outfitted over 1,000 buildings with building information systems that integrate Total Cost of Ownership into one view, helping improve performance, energy, space and operational efficiency, and overall value.

Verdicity is committed to bringing open, honest and cost effective smart building solutions to people and buildings around the world. Product details can be found at

Building Clouds, Opendiem, and their associated logos are trademarks of Building Clouds, LLC. Other product or service names mentioned herein are the trademarks of their respective holders.

11Giraffes Selects Lanner for Hardware and Managed Fulfillment Services

Lanner will provide 11Giraffes with an end-to-end managed hardware program which includes media player hardware manufacturing, software integration & testing, stocking, order processing and drop shipment directly to end-customer.

11Giraffes Selects Lanner for Hardware and Managed Fulfillment Services

Toronto, Canada, November 05, 2019 –(– Lanner Electronics Inc., a global leader in customized embedded application hardware manufacturing and ODM/OEM services, has been selected by turnkey digital signage solution provider 11Giraffes for end-to-end hardware fulfillment services. 11Giraffes has chosen Lanner’s power-efficient, flagship digital signage appliance, LEC-7230 to be the standard platform for its software application in harsh and space constraint environments.

LEC-7230 is one of Lanner’s purpose-built platforms for embedded Digital Signage applications. It is powered by Intel Bay Trail CPU and comes in a fanless, small form factor chassis. LEC-7230 has been deployed in imaging workflows, digital signage with secure content delivery, visual appealing interactive clients (interactive kiosks, intelligent vending, ATM and point-of-sale (POS) terminals) as well as in industrial control systems.

“We are excited to have 11Giraffes onboard to leverage our expertise in managed hardware fulfillment services. Our partnership aims to achieve greater end-customer satisfaction through faster turnaround which makes it a win-win scenario for everyone,” said Daren Khatib, Director Sales of LEI Technology, a division of Lanner Electronics. “Lanner’s engineering and hardware manufacturing combined with modular logistics services enable our IoT software partners to outsource the hardware and order management tasks, allowing them to focus on generating solutions and incremental value for their customers.”

About Lanner:

Lanner Electronics Inc (TAIEX 6245) is a world-leading provider of design, engineering and manufacturing services for advanced network appliances and rugged applied computing platforms for system integrators, service providers and application developers. The company is also a pioneer in white box solutions for 5G edge computing and virtualization. Lanner has over 1,000 employees worldwide with headquarters in Taipei, Taiwan and subsidiaries in the US, Canada and China. For more information, visit to learn more. Follow for latest updated on Twitter at @LannerAmerica

About 11Giraffes:

11Giraffes® is a leading turnkey digital signage software company that provides brands and enterprises maximum control over their content. 11Giraffes is a user-friendly, feature-rich, stable and effective turnkey or self-service web-based content management and control system. 11Giraffes is available as a cloud-based Software-as-a-Service or an On-Premise solution. 11Giraffes is widely used by Retail (end caps and large/small displays), QSR, Franchises, C-Stores, Financial/Banking, Healthcare, Hospitality, Transportation, Corporate Communications, Government, SMBs, Enterprises, Digital Ad Networks, and is the #1 Solution for Resellers. Learn more at

Intel Optane DC Persistent Memory Helped to Increase VDI Users in Principled Technologies Study

Additionally, the new memory technology facilitated better CPU and RAM utilization.

Intel Optane DC Persistent Memory Helped to Increase VDI Users in Principled Technologies Study

Durham, NC, November 04, 2019 –(– Principled Technologies (PT) compared VDI performance of the following three server configurations: a legacy Dell EMC PowerEdge R730xd, a current-generation Dell EMC PowerEdge R740xd, and a PowerEdge R740xd with Intel Optane DC persistent memory.

Not only did the server with Intel Optane memory support 3.75 times the number of VDI users as the legacy solution, but it also supported 2.5 times the number of users as the current-generation server that lacked Intel Optane. What’s more, Intel Optane DC persistent memory relieved stress on the server’s RAM, which enabled the powerful 2nd Generation Intel Xeon Scalable processors to shoulder more of the load.

For more information, read the full report at, the infographic at, and the executive summary at

About Principled Technologies, Inc.
Principled Technologies, Inc. is the leading provider of technology marketing and learning & development services.

Principled Technologies, Inc. is located in Durham, North Carolina, USA. For more information, please visit

Company Contact
Principled Technologies, Inc.
1007 Slater Road, Suite #300
Durham, NC 27703

MessageSolution Showcases Its Intelligent Data Classification and Privacy Protection with 50% Savings for Enterprises’ Office 365 Annual Renewals at 2019 Microsoft Ignite

MessageSolution delivers award-winning information governance, enterprise compliance archiving, electronic discovery, cloud content security and intelligent backup for corporate email and network files. With ransomware remediation and phishing protection built in its cloud offerings, MessageSolution’s MCloud Platform provides flexible options for Office 365 plan changes that saved companies more than 50% on annual Office 365 renewals.

MessageSolution Showcases Its Intelligent Data Classification and Privacy Protection with 50% Savings for Enterprises’ Office 365 Annual Renewals at 2019 Microsoft Ignite

Orlando, FL, November 04, 2019 –(– MessageSolution, an industry technology leader in information governance, compliance management, eDiscovery and data security, will be showcasing at Microsoft Ignite, its award-winning data governance solution with intelligent data classification and flexible options for Office 365 plan changes at 2019 Microsoft Ignite, Orlando Convention Center, Florida.

MessageSolution Advanced Archive eDiscovery Platform allows organizations to classify, profile, and find sensitive data such as credit card number, social security number, home address, etc. With MessageSolution machine learning and natural language processing technique, organizations can search and tag emails and documents that contain personal identifiable information (PII) or personal health information (PHI) for CCPA, GDPR, and HIPAA Compliance.

“Customers in Office 365 will benefit from MessageSolution Intelligent Data Classification and Backup to identify the users’ application workloads in their annual Office 365 plan renewals. Compare all O365 plans before you renew and factor 50% savings into your O365 renewal analysis,” stated Kevin McInerney, Global Marketing Strategist at MessageSolution, Inc. “Data Cluster Creation in classification feature group maps similar documents for fast compliance and eDiscovery processing and removing redundant documents to simplify corporations’ data management procedures.”

MessageSolution offers Office 365 Plan Re-Provision Service to enterprise customers for their Office 365 annual renewals. With oversubscribed Office 365 plans, many features and services are paid for in Office 365 E3 or E5 Plans but not being used. Many Office 365 customers seek to change their plan but find that the plan button goes only upward. Furthermore, users cannot retain their historical email data when changing plans downward. MCloud provides enterprise customers the flexibility of customizing their subscriptions with Exchange Online plans and achieve significant savings on subscription cost. By analyzing the existing plan usage and cost, Messagesolution Team assists enterprises to switch the under-used Office 365 plans to lower cost plans for under-utilized and oversubscribed user accounts, and maintain the Outlook and desktop easy access for users to the historical email and file data.

For SME and large enterprises, MessageSolution is further offering MSecurity System, a special malware prevention, ransomware and phishing protection tool for enterprise customers to protect their email and file systems with both front-end phishing protection and post-attack file data restore for ransomware remediation. In addition to the phishing and malware protection tools that most market security vendors offer, MessageSolution implements its File Archive Analysis Platform (FAA) to selectively archive and restore high value file data for corporate network files or SharePoint in the event of a ransomware attack that does hit corporate file systems and caused real-life data loss. In such an extreme event, FAA delivers same day file data restore to prevent further loss caused by post-attack lengthy inaccessible of corporate file data.

MessageSolution provides uninterrupted and protected access to live and historic mail and file data retention. The advanced classification rules and granular retention policies allow companies to retain only valuable emails and file data as intelligent data backup, cost effectively manage corporate data for compliance and litigation requirements. The MessageSolution Advanced eDiscovery Platform includes universal legal hold, case management, configurable third party legal/auditor access, and data redaction for privacy protection.

With an additional layer of protection added, multiple copies of data are secured instead of storing data with one provider, such as Office 365 archive. The safe-proof method enables diverse storage email continuity and access to unified search on premise and in Office 365. MessageSolution offers SSL, AES and TSL encryption options. In addition, to maintain SOC 2 Type II certification, all MessageSolution data centers are regularly audited for physical and procedural safeguards. The MessageSolution Cloud Archive also leverages multi-tiered access permissions to granularly manage internal data access permissions.

MCloud Migration System provides mail server to mail server, Cloud to cloud., and on premise to cloud migration solutions. MCloud supports users’ cloud-to-cloud migration to and from G-Suite Enterprise, Microsoft Office 365, Exchange Online, and Domino Notes in any direction. MCloud can migrate Exchange Online with selective archiving while replicating Google Suite Enterprise and preserving the Outlook experience to provide a unified access. The multi-step project of migration and enterprise archiving is consolidated into a single process while providing real time data reduction prior to migration and increase efficiency to cut costs for organization. In addition, MCloud Restore can migrate Office 365 users in high cost email plans to lower cost plans but remain user Outlook access to the email data in the legacy mailboxes, delivering email, attachment, or mailbox restore when needed.

“Our global hosting service team provides uninterrupted and protected access to live and historic mail and file data protection as the intelligent data backup,” says Mcinerney. “With MessageSolution MCloud System as an additional layer of protection, multiple copies of data are secured instead of storing data in one provider – Office 365 Archive. This safe-proof data security approach enables diverse storage email continuity and access to unified search on premise and in Office 365.”

MessageSolution will be exhibiting and networking with Microsoft partners and clients at 2019 Microsoft Ignite booth #2323 at Orange County Convention Center in Orlando, Florida from November 3-8, 2019. For more information, visit or contact MessageSolution directly at +001 925-833-8000.

About MessageSolution
MessageSolution, Inc. is the technology leader in information governance, unified email and file compliance archiving, electronic eDiscovery, and content security. Offered in Cloud, service provider hosted, and enterprise on-premise platforms, MessageSolution technologies enable organizations of any size from all industries to mitigate risk, comply with industry and federal regulations, reduce corporate legal discovery cost, and minimize enterprise storage cost. MessageSolution products and services provide the organizational and governing infrastructure backbone support to manage the lifecycle of electronic stored information (ESI) by fully integrating with Exchange, Office 365, Google G-Suite, Lotus Notes Domino, GroupWise and all Linux email platforms and supporting all SharePoint documents, file system and content types.

Founded in 2004 and based in Silicon Valley, California, MessageSolution maintains operations in North America, Europe, and Asia Pacific, along with distribution channels in Europe, Africa, Australia, Asia Pacific and the Middle East. Domestic and international customers are from all sectors of the market place in over 50 countries.

Cephasonics Ultrasound Awarded Competitive Grant from the National Science Foundation for Ultrasound Research

Cephasonics Ultrasound has been awarded a National Science Foundation (NSF) Small Business Innovation Research (SBIR) grant to conduct research and development (R&D) toward developing a new computational architecture for AI-enabled Ultrafast Frameforming ultrasound systems (UFFFI)

Santa Clara, CA, November 04, 2019 –(– Cephasonics Ultrasound is proud to announce that it has been awarded a National Science Foundation (NSF) Small Business Innovation Research (SBIR) grant for $225,000 to conduct research and development (R&D) toward developing a new computational architecture for AI-enabled Ultrafast Frameforming ultrasound systems (UFFFI).

UFFFI is a highly effective approach to imaging and measuring conditions in the human body. However, its commercial procedure-specific usage has been impeded by the data and computational requirements for real-time processing.

This research will address the computational challenges of real-time UFFFI, with the objective of creating a new computational design for an ultrasound engine able to process medical-grade image data at high frequency, enable new machine learning algorithms and support real-time clinical applications of UFFFI that can recognize, quantify and characterize structures in the body in real-time.

“NSF is proud to support the technology of the future by thinking beyond incremental developments and funding the most creative, impactful ideas across all markets and areas of science and engineering,” said Andrea Belz, Division Director of the Division of Industrial Innovation and Partnerships at NSF. “With the support of our research funds, any deep technology startup or small business can guide basic science into meaningful solutions that address tremendous needs.”

“We believe that by overcoming the computational challenges of UFFFI, this research will help open a new range of ultrasound applications and products that access more precise data, which will provide surgeons and doctors more real-time information to enhance clinical diagnosis and improve outcomes,’” said Richard Tobias, CEO of Cephasonics.

Once a small business is awarded a Phase I SBIR/STTR grant (up to $225,000), it becomes eligible to apply for a Phase II grant (up to $750,000). Small businesses with Phase II grants are eligible to receive up to $500,000 in additional matching funds with qualifying third-party investment or sales.

NSF accepts Phase I proposals from small businesses year-round. Small businesses with innovative science and technology solutions, and commercial potential are encouraged to apply. All proposals submitted to the NSF SBIR/STTR program, also known as America’s Seed Fund powered by NSF, undergo a rigorous merit-based review process.

To learn more about America’s Seed Fund powered by NSF, visit:

About the National Science Foundation’s Small Business Programs: America’s Seed Fund powered by NSF awards $200 million annually to startups and small businesses, transforming scientific discovery into products and services with commercial and societal impact. Startups working across almost all areas of science and technology can receive up to $1.5 million in non-dilutive funds to support research and development (R&D), helping de-risk technology for commercial success. America’s Seed Fund is congressionally mandated through the Small Business Innovation Research (SBIR) program. The NSF is an independent federal agency with a budget of about $8.1 billion that supports fundamental research and education across all fields of science and engineering.

About Cephasonics: Cephasonics is a worldwide supplier of precision real-time ultrasound systems for research, product development and embedded OEM applications. Cephasonics enables next-generation ultrasound research and development as well as enabling companies to create and commercialize new medical ultrasound imaging solutions.

The Cephasonics open architecture and flexible embedded-ultrasound platform is compact, scalable to 4096 channels, and provides unique access to comprehensive scanning data for AI applications. They also provide open development tools that empower customers to quickly create and commercialize innovative new procedure-specific ultrasound applications and products that can locate, recognize, quantify and characterize structures in the body providing doctors real-time information during medical procedures.

For more information, please contact:
Randy Whiting
(408) 772-2428

To learn more about Cephasonics, please visit:

The Latest Feature Release for Sencore’s MRD 7000 Pushes the Boundaries of the Flagship IRD Platform

Cutting-edge feature set taken to the next level.

Sioux Falls, SD, October 31, 2019 –(– Sencore, the gateway to better video delivery, has announced a feature release adding game-changing functionality to the MRD 7000. The receiver decoder once focused on contribution decoding is now a market leading multichannel, multiformat professional decoder. Capable of dense HD decoding (up to 1080P60 HEVC 4:2:2 10-bit video) and UHD contribution services makes the MRD 7000 perfect for any decode application. Staying agile is paramount in today’s market and the MRD 7000 is able to deliver.

New features introduced:
• Multi-channel decode
. 4x HD/SD or 1x UHD services per 1RU
• SMPTE 2110 UHD/HD output over 25G
• New input protocol and redundancy support
. SRT Input
. SMPTE 2022/CoP3 FEC
. SMPTE 2022-7 hitless switching
• BISS2 descrambling
• Dolby ATMOS decode and passthrough
• Dolby E passthrough
• Thumbnail preview in GUI

The MRD 7000 maintains their long tradition of ease of use, with a straight-forward user interface and web APIs and backed by Sencore’s best-in-class staff of ProCare support engineers.

To download the full datasheet and view new features and product specifications visit

About Sencore
Sencore, the gateway to better video delivery, is an engineering leader in the development of reliable, cost-effective signal transmission and content monitoring solutions for the broadcast, cable, satellite, and IPTV markets. Backed by world-class customer service and support, Sencore’s portfolio includes video contribution and distribution equipment, system monitoring and analysis solutions, and test and measurement instruments. Designed to meet the needs of an ever-changing industry, Sencore solutions ensure the efficient delivery of high-quality video from the source to the home, including the latest IP-based video delivery and multiscreen OTT technologies. More information about Sencore can be found at

Media Source Solutions Announces New OTT/CTV Audiences

Reach over 85 million Connected TV homes; Reach the top Cord Cutting States; Largest Database of Broadband Subscribers

Media Source Solutions Announces New OTT/CTV Audiences

Pompano Beach, FL, October 31, 2019 –(– Using known purchase behavior by advertisers from several DMP’s (Data Management Platforms,) Media Source Solutions has identified the most desirable, responsive OTT/CTV segments. They have done the heavy lifting for advertisers in this space to make creating campaigns quicker and easier. The OTT/CTV segments will be available in major platforms by the end of November 2019. Platforms include Oracle/BlueKai, Neustar, Eyeota and Tru Optik.

“Time is of the essence for any advertiser to get their message out,” says Michele Volpe, President of Media Source Solutions. “This is especially true for the OTT/CTV marketplace. Reaching the right audience at the right time has never been more important. With these new pre-built audiences, based on known purchase behavior, we feel we’ve hit on a winning combination.”

Not only are these new audiences available for digital and OTT/CTV marketing, they are also available for true omnichannel marketing using postal, email, look alike modeling, maids, linkage and data onboarding.

Media Source Solutions is an omnichannel data provider who creates unique, niche audiences as well as audiences that reach a wide range of consumer interests. Media Source has been proudly serving the digital and direct marketing industry since 2003.

FLARES 2.0 Demonstrates VTOL Operations in a Forest Clearing

Hood River, OR, October 31, 2019 –(– Hood Tech’s next generation Flying Launch and Recovery System (FLARES 2.0) this month demonstrated flight operations from a 200 foot forest clearing, surrounded by 60-140 foot trees.

A fixed-wing UAV was launched into flight and recovered from flight, both operations occurring above the tree-tops.

“We selected the test site specifically for its challenging topography, with obstacles in all directions,” stated Hood Tech Test Engineer, Cory Roeseler. “That clearing is too small for traditional fixed-wing UAV launch and recovery methods. It is nicely surrounded by tall trees. VTOL was needed, and we were pleased with the way FLARES performed. We launched and recovered a clean aircraft, fully-capable of its original design intent, not a hideous contraption overloaded with VTOL claptrap.”

FLARES released the fixed wing aircraft into wing borne flight high above the tree-tops. Zero modifications were imposed upon the fixed wing aircraft for this vertical launch, since the FLARES system engages the aircraft with grippers at the wing roots.

Capture of the aircraft was accomplished via the “skyhook method,” also above the tree tops. From that capture height, the aircraft was lowered to the ground undamaged.

The entire FLARES system was transported to the site as a partial load of a 1/2-ton pickup truck and setup by a crew of two in under an hour.

Video of the forest clearing demonstration is available here:

Value SAS and NVMe Mainstream SSDs from KIOXIA Enabled a Server to Handle More Data Analytics in Principled Technologies Study

Compared to enterprise SATA SSDs, the KIOXIA offerings also showed lower latency and had a higher performance per dollar figure.

Value SAS and NVMe Mainstream SSDs from KIOXIA Enabled a Server to Handle More Data Analytics in Principled Technologies Study

Durham, NC, October 28, 2019 –(– Principled Technologies (PT) performed hands-on tests that compared the performance of an HPE ProLiant DL385 Gen10 server in three different storage configurations:

– Enterprise SATA SSDs
– KIOXIA CD5 NVMe mainstream SSDs

PT found that the KIOXIA drives enabled the server to process data analytics at a faster rate than it could with the SATA SSD drives – 139 percent more operations per second (OPS) with the value SAS drives and 177 percent more operations per second with the NVMe mainstream drives. The KIOXIA drives also ran with lower read latency at 5.238 ms (NVMe mainstream SSDs) and 6.059 ms (value SAS SSDs) compared to 14.538 ms of read latency with the enterprise SATA SSDs.

PT investigated the costs associated with each server configuration and found that the KIOXIA SSDs delivered significantly more operations per dollar. The server with KIOXIA value SAS SSDs processed 115 percent more OPS per dollar than the enterprise SATA SSD configuration, while the server with NVMe mainstream SSDs processed 141 percent more.

To learn more about the Principled Technologies tests and how the results can affect business analytics, read the full report at and the infographic at

About Principled Technologies, Inc.
Principled Technologies, Inc. is the leading provider of technology marketing and learning & development services.

Principled Technologies, Inc. is located in Durham, North Carolina, USA. For more information, please visit

Company Contact
Principled Technologies, Inc.
1007 Slater Road, Suite #300
Durham, NC 27703

Topicks Media Ltd. is Providing First Time Users with Comprehensive Reviews on All Major VoIP Service Providers

Topicks Media Ltd.’s extensive online guide helps businesses and first time users get up to speed with the latest in the world of VoIP.

New York, NY, October 26, 2019 –(– Businesses are consistently on the lookout for effective channels of communication that help streamline their internal and external operational processes.

Both large and small scale businesses now have the option to address their stakeholders’ concerns with the help of internet telephony.

As VoIP phone systems continue to re-shape contemporary business models, Topicks Media Ltd. serves to bridge consumer knowledge with the right services.
Topicks Media Ltd. is a comprehensive guide on a variety of VoIP service providers for both residential and corporate clients.

The online platform has been particularly beneficial for the latter, providing managers, C-level executives and business owners with in-depth analyses and reviews on top rated VoIP services in the world.

“Our website serves as a guide for both small and big businesses. Any review or ranking that we provide is always cognizant of the service’s final impact on its users.

“We’ve got hundreds of blog posts, how-to’s and articles on how the VoIP technology works, what kinds of service providers are best in terms of pricing, who offers video conferencing and more,” explained a spokesperson for the online company.

Topicks Media Ltd. specializes in imparting technical information to its clients in a simple yet consolidated manner. The website design features distinct rankings for different sizes and types of businesses.

Their how-to guides are also divided into different categories so only content relevant to a particular group is shown.

“When you’re running an online platform, one of the most important things that help it stand out is its readability. We put in a lot of effort, comprehensively researching all pertinent information regarding numerous VoIP service providers.

“Our task is to present that information succinctly so everyone can benefit from it, especially first time users,” explained a company representative.

First time users and prospective buyers of VoIP phones make up a huge market segment for Topicks Media Ltd. This is why they have dedicated a full webpage to providing comparisons on price and package options for all major service providers.

Small businesses who are looking to compete with corporations can log onto the Topicks Media Ltd. website to gain extensive knowledge on the VoIP market without having to mobilize any additional resources for the purpose.

About the Company

Topicks Media Ltd. provides a comprehensive online guide on VoIP service providers to help businesses make informed decisions regarding VoIP services. The website features articles, blogs, reviews, plan comparisons, testimonials and more.